Abstract

This study grew out of the fact that effective communication is essential component of broadcast media presentation, as the information and communication technology increasingly grows. Citizen journalism has opportunities and challenges to traditional media. The purpose of this study is to investigate the strategies of language use employed in citizen journalism discourse, and to show traditional broadcast media as professional media whose linguistic art in presentation ought to be improved as to stand the challenges posed by citizen journalism. The paper adopts Norman Fairclogh’s approach to critical discourse analysis because of its diverse nature and its ability to throw light on different ideologies. Since this analysis is related to the use of language as tool of power it helped in revealing various linguistic art choices analyzed in the discourse. The sources of data in this paper are publications, and health influencer discourse topics from the ‘You tube’. The paper adopts a descriptive approach in the analysis of data. Two health influencer topics as primary source of data were transcribed and analyzed with every complete sentence forming a line. The analysis revealed the linguistic art of citizen journalism characterized by conversational tone, fashionable style, inclusive language, personalization, humor and emotive language. The paper concludes that this digital era calls for new language expression in broadcasting, as it calls on traditional media to evolve and embrace the linguistic art of citizen journalism, as to remain relevant, credible and impactful in this digital age.

Keywords:

Linguistic art, Presentation, Citizen Journalism

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